CONTENT CREATION

PHASE 3: DEVELOP NEW CONTENT AND ALIGN WITH EXPANDED MESSAGING

HCC developed new programming that speaks
directly to the patient audience, providing a clear
call-to-action. Video interviews and webinars with
medical experts and patient advocates, coupled with
downloadable resources such as office visit scripts,
compelled site visitors to not only visit but stay on the
website.

The content was aligned with the healthcare
roadmap theme that is weaved seamlessly
throughout the Client’s website.