Define Goals

PHASE 1: DEFINE GOALS AND MESSAGE

The Client was clear on the challenge they sought to address (low website traffic) but had not
articulated their goals with clarity. As a first step, HCC worked with the Client to articulate their
goals: to raise awareness of their organization and to be a DESTINATION for cancer patients.

The next step was a comprehensive review of an existing library of content.

We identified that patients weren’t turning to the Client because the content was difficult to find
and navigate.