ReFine and Expand

PHASE 2 : ALIGN GOALS AND ONLINE PRESENCE

With Phase 1 goals and assessment complete, we got to work developing the content strategy and
reorganizing the website to align with the client’s mission and vision.

We developed a healthcare roadmap to provide patients and caregivers with clear calls-to-action and
the confidence to participate in their healthcare decisions throughout their journey. The roadmap also
served as guidance for new content creation and redesign of existing website content, definitively
marking the Client a destination and a valuable resource for cancer patients.