The Tactics

✴ Developed all content with a clear call-to-action.
✴ In-depth research topics discussed in laymen’s terms, driving value in a concise format.
✴ Categorized content to align with the Client’s core mission and the patient journey.
✴ Strategic use of keywords and descriptions to drive target audience to site.
✴ Regular engagement with audience through various channels.
✴ Paid promotional strategy to reach audiences as appropriate.
✴ Created a marketing and social media strategy.