Health Content Collective
Cultivate Your Voice. Reach Your Audience. Control Your Impact.

Logo Journey

The Journey

Simple Step Framework

Step 1

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The Patient Empowerment Network wanted to align their branding with their mission.

Step 2

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The Patient Empowerment Network chose HCC to update and refine the PEN logo.

Step 3

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Armed with 30 years of healthcare and patient education experience, HCC crafted a meaningful brand identity with client goals in mind.

Step 4

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The revised logo made PEN’s brand more memorable as a destination for cancer patients.