OVERVIEW

Client: Patient Empowerment Network (PEN)

The Patient Empowerment Network’s goal is to empower patients to play active roles in their healthcare decision-making by arming them with tools that provide confidence and put them more in control of their health and healthcare.

While empowering patients was the goal, PEN found their branding was not aligned with their mission and not well-recognized in the advocacy space.

They turned to the Health Content Collective for help in rebranding to better align with their mission and to increase awareness of their organization.