THE TACTICS

✴ Through deep discovery, helped PEN articulate what a meaningful logo would ideally invoke in those that encounter the brand.

✴ Harness the power of design techniques that propel meaning for a brand— through the use of meaningful iconography, color selection and design aesthetic.

✴ Presentation of numerous design options for client to review.

✴ Brand strategy meetings with client to help guide a selection process that considered the merits of all options presented.

✴ Focus groups and surveys to assess quality and effectiveness of various brand image directions.

✴ After selection of underpinning brand logo direction — refinement of art collateral to deliver final design assets.

✴ Updated video graphics package to include updated logo, with animation and music.