CONTENT CREATION
PHASE 2: ALIGN LOGO WITH THE PATIENT EMPOWERMENT NETWORK’S MISSION
Health Content Collective worked closely with PEN to provide logo design options that better showcased the PEN mission. The geotag pinpoint became the basis of the branding concept as it served as a recognizable icon representing the Patient Empowerment Network as a destination for patients.
The updated logo symbolizes a new era for the Patient Empowerment Network.